Kel-Tec P-3AT vs the Ruger LCP, which would you pick for an easily hid CCW?

I've looked over both guns several times, but I just can't make up my mind! Visually, I like the look of both guns, but I haven't shot either one. Though I figure they can't be any worse to shoot than my buddies Jimenez J.A. 380 right? The price is nicer on the Kel-Tec at $249, with the Ruger being about $100 more. Basically I'm just looking for your opinions, and experiences to hopefully help me decide which one is the pistol for me. Also if have other recommendations for a small CCW handgun that's cool too. Thanks in advance!